A TV programme with a branded mobile app from In Time Media enhances viewer engagement, creates a platform for dialogue with the audience, strengthens the value of the programme and commercial airtime and opens up new revenue streams and marketing opportunities for broadcasters, producers and sponsors.
Our apps uniquely turn the mobile into an interactive companion to a TV programme. As things happen on a show, the phone lets the viewer interact in time with the programme, and with each other, regardless of the programme genre:
- Quiz Shows— play-along with the contestants.
- Talent Shows — rate the acts as they perform.
- Soap Operas — the must-have social download for fans.
- Talk Shows — join in the debates.
- Live Sporting Events — 'what will happen' games, for fun or for cash.
InTime apps enhance the relationship between broadcasters and their viewers. While very large numbers of viewers can participate at once, each viewer still feels individually connected to the show through their own phone.
TV is no longer something you just sit and watch; Social network chatter on the Web is driven by TV programmes, but broadcasters derive little direct benefit from this. Our apps make viewer-to-programme and viewer-to-viewer engagement deliver revenues.
We've worked with broadcasters, format owners and agencies — as well as viewers through trialling — to design applications which reach an audience that may not always have a computer to hand as they watch TV, but certainly have their phone.
These downloads can be free to viewers, paid for by a sponsor, or used to generate significant new revenues as viewers take part in the programme. We customise the app and the business model to suit the format, anywhere in the world. To increase the value of programme sponsorship, InTime can also make the app offer:
- Brand messages & presentations.
- Database Opt-Ins.
- Voucher Delivery.
- Product Purchases.
- Character / Contestant Gossip.
- Product Placement Alerts.
Every broadcaster, format owner, sponsor or advertiser will have their own objectives for an InTime app; our role is to create for each something that matches specific requirements, can be used by any viewer with a mobile and provides the best possible return on investment for all involved.
