Building content
It only takes a few minutes on the InTime Web site for a programme producer to create relevant content for the audience and publish it to their viewers’ mobiles – even when the programme is live. There are three parts to our product:
The InTime Activity Manager
The InTime Activity Manager. All a producer needs is Web access to starting creating sequences of quizzes, competitions, polls, special offers and other audience feedback prompts which appear on the InTime application according to the programme’s running order.
The InTime Mobile Application.
Designed to work on the widest variety of mobile phones, the application makes the mobile feel as if it ‘knows’ what’s being broadcast. (Android, BlackBerry, Java, iPhone etc.)
The InTime Activity Tracker
The InTime Activity Tracker. Every user of the application can visit their own profile page on the broadcaster’s web site to see what they did and when – and how much they paid for it.
How do viewers get an InTime Application onto their mobile?
iPhone apps have to be downloaded from Apple’s iStore. On all other phones, they simply text a short-code to get a link to the app and it can be downloaded in less than 20 seconds.
For Broadcasters & Format Owners
Little has changed in the way broadcasters provide their viewers with opportunities to interact with their shows since the first telephone vote was made back in 1989. But the mobile market has changed - dramatically:
- Today, 3 Billion people own a mobile phone.
- Of the 3 billion iPhone applications downloaded around the world so far and the 1 million applications per day are being downloaded from Nokia's Ovi platform, none enable all TV audiences across multiple types of mobile phones to interact in real time with the programmes they are watching?
- None
We're changing this.
Our innovative use of the capabilities of today's mobile phones brings together broadcasters, format owners and mobile phone users who watch TV, making the TV and the mobile feel like one and the same interactive medium, creating new revenue streams for the broadcast sector.
And taking TV interaction far beyond premium rate texting or voting - today's audiences want to be an integrated part of the show and express their interest in this many ways, including participating through online forums, social networking and getting more than just sending in a vote or entering a lucky-dip quiz or competition.
Our apps make this a realistic, revenue-generating opportunity for the broadcast industry.
For Sponsors & Advertisers
Brand sponsorship or advertising coupled with a broadcast TV show provides exposure and awareness, but no direct real-time connection that can turn a show's viewer into a customer.
Our apps can. They revolutionise the way in which brands can interact with both the show and its viewers - mobilising every viewer who is watching the show and, with their consent, establishing a direct 1-1 relationship with them and helping turn them from being simply aware of the brand to being its customer. By simply hitting a tab on their mobile.
The brand, relevant brand messages and the brand's logo can feature throughout the app; that extends awareness, but the app can also provide more.
It can, for example:
- Allow the viewer to respond when product placement is part of the show; when the viewer 'spots' the brand and hits a key on their mobile, they can win points and, when they have enough points, get something back in exchange, such as voucher or discount coupon.
- Facilitate the extension of an opt-in marketing database for the brand.
- Target the show's viewers with promotional offers.
In each case, the success rates can be measured effectively and quickly.
